Covercraft to Host Celebrity Guests at 2012 SEMA Show

PRESS RELEASE

COVERCRAFT HOSTS CELEBRITY GUESTS CHRIS DUKE AND OLIVIA KORTE OF MOTORZ WEDNESDAY, OCT. 31, 1:00 P.M. TO 3:00 P.M., SEMA BOOTH 23343, CENTER HALL

 

                                                                     

San Diego, Calif. – Sept. 14, 2012 – Make plans now to visit the Covercraft booth (23343) when celebrity guests Chris Duke, executive producer and host of Motorz, will join the Covercraft team along with Olivia Korte, Motorz Girl and spokesmodel. Duke and Korte will be on hand to sign Motorz posters and help answer questions related to the use and benefits of Covercraft products as featured on Motorz. (http://www.motorz.tv)

 

“It’s a wonderful opportunity for us to have Chris and Olivia join us at the booth this year,” stated Rick Messmore, director of marketing, Covercraft. “Working with Motorz has been a great experience for us at Covercraft. Chris has a unique and approachable style, and he conveys the Covercraft message in a way that is understandable and engaging.”

 

Chris Duke, host and executive producer of Motorz, and official Craftsman® automotive tool spokesperson for Sears catalogs, is a 13-year automotive industry veteran and true enthusiast with more than 25 years of hands-on experience modifying and customizing vehicles. (http://www.motorz.tv/bio). Olivia Korte, model and performing artist, joined Motorz as Motorz Girl and spokesmodel in 2011 (http://www.motorzgirl.com).

 

While at the Covercraft booth, check out some exciting new products including two new products that are part of the Covercraft Covers for Causes program. Products include the pink, silk-screened, protective vehicle cover made of NOAH® barrier fabric manufactured in the U.S.A. by Kimberly-Clark®. This breathable cover features the Covers for Causes logo, and stops water yet allows any trapped moisture to evaporate. Also check out the pink Covers for Causes UVS100™ Heat Shield for the windshield, a custom-patterned folding heat shield with reflective fabric on the exterior side, soft felt on the interior side, and a foam core center. For more information, visit http://www.covercraft.com/pinkribbon/.  

 

About Motorz

Motorz, established in 2008 and produced by Duke Networks, is a popular automotive improvement series produced in a home garage environment showing viewers how to properly maintain a vehicle and install aftermarket accessories with step-by-step instructions in an entertaining hands-on format. Now completing its fifth season, Motorz reaches nearly 80 million television households in the U.S. via cable and satellite television channels, and millions more via Internet distribution, video-on-demand, and mobile access. For more information about Motorz or to watch the show, visit http://www.motorz.tv. For advertising and sponsorship information, visit http://www.motorz.tv/advertising/. LIKE Motorz on Facebook at http://www.facebook.com/motorztv and follow on Twitter @Motorz.

 

About Covercraft

Covercraft was founded in 1965 and is an industry leader in automotive softgoods. In addition to being the world's largest manufacturer of custom vehicle covers they also offer front end covers (bras), dash board covers, floor mats, seat covers, powersports covers, rv covers and cargo management products. The company is located at 100 Enterprise Blvd., Pauls Valley, OK. For more information on all Covercraft products, visit http://www.covercraft.com. LIKE Covercraft on Facebook at http://www.facebook.com/covercraftindustries and follow on Twitter @covercraft1965.