PRESS RELEASE
August, 2012
“Covers for Causes”
introduced by Covercraft
It goes without saying that women have a tremendous impact
on the automotive industry, purchasing over half of the new cars sold in the U.S.
and influencing 80 percent of all family car-buying decisions (forbes.com). Women also play key roles in our automotive industry, with
positions in management, design, sales and the aftermarket, along with
ownership of repair and parts facilities and dealerships. As our way of acknowledging women in the automotive industry,
and indeed everywhere, Covercraft is launching the “Covers for Causes” program
in support of Breast Cancer Awareness.
We will contribute a percentage of our profits from the sales of these
products to breast cancer research programs.
Marty Lichtmann, President of Covercraft, announced the new
program by saying, “Almost everyone I know has been touched by cancer, or knows
of someone who has had to battle this horrific disease. Research has made great strides, but needs
much more support in the effort to find a cure.”
The program includes a special pink version of the popular
NOAH® car cover fabric made by Kimberly-Clark and a pink version of the UVS100™Windshield Heat Shield. Both products
are custom patterned and feature a silk-screened “Covers for Causes” logo.
For more information contact Covercraft Industries
800-4-COVERS (426-8377)
Covercraft was founded in 1965 and is an industry leader in
automotive softgoods. In addition to
being the world’s largest manufacturer of custom vehicle covers they also offer
front end covers (bras), dash board covers, floor mats, seat covers,
powersports covers and cargo management products. The company is located at 100 Enterprise
Blvd., Pauls Valley, OK
I want this car cover not because of its color but because of the cause of the production of this product. If ever I find a pink window sox, I will pair it with this car cover. I am grateful that there are car companies who are sensitive with this issue and they are doing something to help people who have breast cancer.
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