Covercraft to Host Celebrity Guests at 2012 SEMA Show

PRESS RELEASE

COVERCRAFT HOSTS CELEBRITY GUESTS CHRIS DUKE AND OLIVIA KORTE OF MOTORZ WEDNESDAY, OCT. 31, 1:00 P.M. TO 3:00 P.M., SEMA BOOTH 23343, CENTER HALL

 

                                                                     

San Diego, Calif. – Sept. 14, 2012 – Make plans now to visit the Covercraft booth (23343) when celebrity guests Chris Duke, executive producer and host of Motorz, will join the Covercraft team along with Olivia Korte, Motorz Girl and spokesmodel. Duke and Korte will be on hand to sign Motorz posters and help answer questions related to the use and benefits of Covercraft products as featured on Motorz. (http://www.motorz.tv)

 

“It’s a wonderful opportunity for us to have Chris and Olivia join us at the booth this year,” stated Rick Messmore, director of marketing, Covercraft. “Working with Motorz has been a great experience for us at Covercraft. Chris has a unique and approachable style, and he conveys the Covercraft message in a way that is understandable and engaging.”

 

Chris Duke, host and executive producer of Motorz, and official Craftsman® automotive tool spokesperson for Sears catalogs, is a 13-year automotive industry veteran and true enthusiast with more than 25 years of hands-on experience modifying and customizing vehicles. (http://www.motorz.tv/bio). Olivia Korte, model and performing artist, joined Motorz as Motorz Girl and spokesmodel in 2011 (http://www.motorzgirl.com).

 

While at the Covercraft booth, check out some exciting new products including two new products that are part of the Covercraft Covers for Causes program. Products include the pink, silk-screened, protective vehicle cover made of NOAH® barrier fabric manufactured in the U.S.A. by Kimberly-Clark®. This breathable cover features the Covers for Causes logo, and stops water yet allows any trapped moisture to evaporate. Also check out the pink Covers for Causes UVS100™ Heat Shield for the windshield, a custom-patterned folding heat shield with reflective fabric on the exterior side, soft felt on the interior side, and a foam core center. For more information, visit http://www.covercraft.com/pinkribbon/.  

 

About Motorz

Motorz, established in 2008 and produced by Duke Networks, is a popular automotive improvement series produced in a home garage environment showing viewers how to properly maintain a vehicle and install aftermarket accessories with step-by-step instructions in an entertaining hands-on format. Now completing its fifth season, Motorz reaches nearly 80 million television households in the U.S. via cable and satellite television channels, and millions more via Internet distribution, video-on-demand, and mobile access. For more information about Motorz or to watch the show, visit http://www.motorz.tv. For advertising and sponsorship information, visit http://www.motorz.tv/advertising/. LIKE Motorz on Facebook at http://www.facebook.com/motorztv and follow on Twitter @Motorz.

 

About Covercraft

Covercraft was founded in 1965 and is an industry leader in automotive softgoods. In addition to being the world's largest manufacturer of custom vehicle covers they also offer front end covers (bras), dash board covers, floor mats, seat covers, powersports covers, rv covers and cargo management products. The company is located at 100 Enterprise Blvd., Pauls Valley, OK. For more information on all Covercraft products, visit http://www.covercraft.com. LIKE Covercraft on Facebook at http://www.facebook.com/covercraftindustries and follow on Twitter @covercraft1965.

 

 

Custom Car Cover Contest Winners

This week was about winners. Contest winners, that is. We were thrilled to provide custom covers to two people who entered contests from the Bobby Likis Car Clinic Radio Show and Motorz TV. Here's the scoop.

BOBBY LIKIS CAR CLINIC
Bobby Likis Car Clinic is the Consumer Connection to the Automotive Lifestyle on Commercial Car-Talk / Automotive-Talk Radio.
Learn more about Bobby and what he does HERE.

Bobby's show is running the "Get Your Gas 'n' Gear" Sweepstakes and listener Michael Sullivan was announced as the winner of a Custom Car Cover made from Block-It Fabric by Kimberly-Clark. We'll let Bobby and Michael tell the story.


Click here to listen and see Michael's story.

MOTORZ TV
Chris Duke hosts a series showing you how to maintain your vehicle and install accessories step-by-step in layman’s terms, in a typical garage setting, using common tools. Olivia Korte joined the show during the 5th season as the "Motorz Girl".


Part of the Covercraft sponsorship of Motorz TV involves the RIDEZ segment of the program. Viewers can submit photos of their vehicle for inclusion on the show. Once a month, the Motorz crew selects a winner who will then be awarded a Custom Motorz TV Car Cover from Covercraft. You can learn more about the RIDEZ contest here.

On January 2nd, Jason Palmer was announced as the first winner of the Motorz TV Car Cover.
Read the announcement.

After recieving his new cover, Jason sent in a photo of the cover on his ride.

Be sure to tune in to both shows for up-to-date automotive information and relevant tips and "how to's". Both Bobby Likis and Chris Duke have large social followings on Facebook, Twitter and YouTube so be sure to find them there as well.

Bobby Likis Car Clinic Links: Facebook - Twitter - YouTube

Motorz TV Links: Facebook - Twitter - YouTube

2011 SEMA Show Recap - Inside the Covercraft Booth

Well, it has taken us a while to get back in the swing of things since the 2011 SEMA Show ended, but now we're ready to review a little of what we experienced this year in Las Vegas.
The show was as big as ever and the traffic appeared to be up from previous years. We enjoyed seeing so many old friends and meeting new ones.
We've had our booth in Central Hall for many years now but this year we moved up towards the Ford end of the hall. The location was awesome!
Great traffic all around us and our Exhibitor neighbors were first class.
Upon opening of the show, we took the opportunity to announce our Sponsorship of Motorz TV. Chris Duke and his crew made an appearance in the booth, shook hands, visited briefly and then shot video for the upcoming Motorz SEMA episode. We enjoyed catching up with them, showing off our signage announcing the deal, and then telling them about the products we had on display.







Our booth location wasn't the only change we had this year, we also changed our booth configuration. We brought in a couple of vehicles to show off our products and the response was extremely positive.


Our Jeep was outfitted with a custom LeBra brand mask, custom SeatSaver seat protectors in the front  and rear, a custom DashMat, Premium Floormats, Pocket Pods and a Spare Tire Cover. We also had a beautiful Mustang GT that showcased a Colgan Custom bra and mirror covers made from the Carbon Fiber vinyl fabric. A custom DashMat, UVS100 sunshield, and SeatGloves were in the front, while a custom Canine Cover was installed in the back seat. A custom Pocket Pod was installed in the trunk, and of course, a custom Form-Fit Cover that included the iconic Mustang logo that is available through our Ford Official Licensed
Product program. 

Both vehicles also included the Roadie by Ruff Rider; a canine vehicle restraint. The Roadie is designed to be the best canine vehicle restraint system, not just a dog harness. Everybody loves dogs, and our model dogs were frequently the subject of attendees' photographs!

We took the opportunity to have some media in the booth for product information interviews as well. Here are a couple of videos from our friends over at PowerTV.

PowerTV Interview Part 1


PowerTV Interview Part 2


Finally, we introduced our newest product...the

2011 SEMA Show BREAKING NEWS - Covercraft and Motorz

San Diego, CA and Pauls Valley, OK, November 1, 2011 - Oklahoma-based Covercraft Industries, Inc., has signed a major sponsorship agreement with Motorz TV, the highly regarded automotive TV series. 

Shot in the seaside city of San Diego, Motorz host and producer Chris Duke stated, "Besides 300 days of sunshine, there are other environmental factors in this area that make car covers and interior protection a necessity. We could think of no better company than Covercraft to be our car cover sponsor, with their long history of making custom-patterned covers for show cars, OE and aftermarket parts suppliers for over 45 years."

When approached with the idea of becoming the exclusive car cover and interior protection provider to Motorz, Covercraft’s President, Marty Lichtmann said, “Having worked with Chris previously, we were impressed with his on-air talent and production capabilities. The opportunity to become a sponsor of Motorz presented itself, and we are pleased to be associated with the series. We look forward to building awareness of our entire product line, through Motorz and some very innovative promotions we have planned together.”

Catch the all-new episodes of Motorz on Sundays at 10:30 p.m. (Pacific) on DirecTV or DISH Network. Can’t watch it on TV? Just log on to www.motorz.tv to download and watch any episodes you may have missed.

About Covercraft Industries
Started in 1965, Covercraft (www.covercraft.com) is the world’s largest manufacturer of custom-patterned vehicle covers. Headquartered in Oklahoma, they have additional manufacturing facilities in Texas, Mexico and Australia.  Still family owned, the Covercraft Team has grown to over 400 dedicated employees, certified to both ISO/TS1649:2009, a world-wide quality system standard and ISO 14001, an environmental quality program.

AboutDuke Networks                                                                                             Duke Networks, LLC, a SEMA member, produces Motorz, an automotive television show in partnership with the Sears Blue Tool Crew. Motorz is broadcast on cable and satellite television to over 70 million homes through the Pursuit Channel, My Family TV, and numerous distribution partners including TiVo, YouTube and iTunes, and is syndicated internationally.