Showing posts with label kimberly-clark. Show all posts
Showing posts with label kimberly-clark. Show all posts

Friday, May 3, 2013

Covercraft Ind.'s guest appearance on Muscle Car TV



We just got back from the Powerblock TV HQ's...

Here, Joe is holding a DIM (dimension sheet) used by our design team to get that perfect fit )



Over at Powerblock TV,  they know how important it is to protect your vehicle and also know that if you want the best you have to go with the best. The best design, manufacturing and you have to use the best materials. 

Kimberly-Clark Block-It® Protective Fabrics will be featured on Spike TV’s Muscle Car.  Appearing as a guest on the September 1-2, 2013 episode is Joe Amatuzzo, Product Manager of the Car Cover Division at Covercraft Industries, the world’s largest manufacturer of custom car covers.  Joe demonstrates how simple it is to measure for a custom car cover and why you want to protect your ride!
Custom cover...Custom measurements.





Joe demonstrating how to properly measure for a custom car cover



Like a glove...











For more information on our custom covers or how you can obtain a DIM (dimension) sheet for your custom vehicle visit us a Covercraft.com




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Friday, September 14, 2012

Covercraft to Host Celebrity Guests at 2012 SEMA Show


PRESS RELEASE
COVERCRAFT HOSTS CELEBRITY GUESTS CHRIS DUKE AND OLIVIA KORTE OF MOTORZ WEDNESDAY, OCT. 31, 1:00 P.M. TO 3:00 P.M., SEMA BOOTH 23343, CENTER HALL
 
                                                                     
San Diego, Calif. – Sept. 14, 2012 – Make plans now to visit the Covercraft booth (23343) when celebrity guests Chris Duke, executive producer and host of Motorz, will join the Covercraft team along with Olivia Korte, Motorz Girl and spokesmodel. Duke and Korte will be on hand to sign Motorz posters and help answer questions related to the use and benefits of Covercraft products as featured on Motorz. (http://www.motorz.tv)
 
“It’s a wonderful opportunity for us to have Chris and Olivia join us at the booth this year,” stated Rick Messmore, director of marketing, Covercraft. “Working with Motorz has been a great experience for us at Covercraft. Chris has a unique and approachable style, and he conveys the Covercraft message in a way that is understandable and engaging.”
 
Chris Duke, host and executive producer of Motorz, and official Craftsman® automotive tool spokesperson for Sears catalogs, is a 13-year automotive industry veteran and true enthusiast with more than 25 years of hands-on experience modifying and customizing vehicles. (http://www.motorz.tv/bio). Olivia Korte, model and performing artist, joined Motorz as Motorz Girl and spokesmodel in 2011 (http://www.motorzgirl.com).
 
While at the Covercraft booth, check out some exciting new products including two new products that are part of the Covercraft Covers for Causes program. Products include the pink, silk-screened, protective vehicle cover made of NOAH® barrier fabric manufactured in the U.S.A. by Kimberly-Clark®. This breathable cover features the Covers for Causes logo, and stops water yet allows any trapped moisture to evaporate. Also check out the pink Covers for Causes UVS100™ Heat Shield for the windshield, a custom-patterned folding heat shield with reflective fabric on the exterior side, soft felt on the interior side, and a foam core center. For more information, visit http://www.covercraft.com/pinkribbon/.  
 
About Motorz
Motorz, established in 2008 and produced by Duke Networks, is a popular automotive improvement series produced in a home garage environment showing viewers how to properly maintain a vehicle and install aftermarket accessories with step-by-step instructions in an entertaining hands-on format. Now completing its fifth season, Motorz reaches nearly 80 million television households in the U.S. via cable and satellite television channels, and millions more via Internet distribution, video-on-demand, and mobile access. For more information about Motorz or to watch the show, visit http://www.motorz.tv. For advertising and sponsorship information, visit http://www.motorz.tv/advertising/. LIKE Motorz on Facebook at http://www.facebook.com/motorztv and follow on Twitter @Motorz.
 
About Covercraft
Covercraft was founded in 1965 and is an industry leader in automotive softgoods. In addition to being the world's largest manufacturer of custom vehicle covers they also offer front end covers (bras), dash board covers, floor mats, seat covers, powersports covers, rv covers and cargo management products. The company is located at 100 Enterprise Blvd., Pauls Valley, OK. For more information on all Covercraft products, visit http://www.covercraft.com. LIKE Covercraft on Facebook at http://www.facebook.com/covercraftindustries and follow on Twitter @covercraft1965.
 
 
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Tuesday, August 21, 2012

Covercraft Introduces Covers For Causes


PRESS RELEASE
August, 2012
“Covers for Causes” introduced by Covercraft
It goes without saying that women have a tremendous impact on the automotive industry, purchasing over half of the new cars sold in the U.S. and influencing 80 percent of all family car-buying decisions (forbes.com). Women also play key roles in our automotive industry, with positions in management, design, sales and the aftermarket, along with ownership of repair and parts facilities and dealerships. As our way of acknowledging women in the automotive industry, and indeed everywhere, Covercraft is launching the “Covers for Causes” program in support of Breast Cancer Awareness.  We will contribute a percentage of our profits from the sales of these products to breast cancer research programs.
Marty Lichtmann, President of Covercraft, announced the new program by saying, “Almost everyone I know has been touched by cancer, or knows of someone who has had to battle this horrific disease.  Research has made great strides, but needs much more support in the effort to find a cure.”
The program includes a special pink version of the popular NOAH® car cover fabric made by Kimberly-Clark and a pink version of the UVS100™Windshield Heat Shield.  Both products are custom patterned and feature a silk-screened “Covers for Causes” logo.
For more information contact Covercraft Industries
800-4-COVERS (426-8377)
Covercraft was founded in 1965 and is an industry leader in automotive softgoods.  In addition to being the world’s largest manufacturer of custom vehicle covers they also offer front end covers (bras), dash board covers, floor mats, seat covers, powersports covers and cargo management products.  The company is located at 100 Enterprise Blvd., Pauls Valley, OK



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Wednesday, August 8, 2012

Covercraft, Kimberly-Clark and The Petersen Automotive Museum

So what about car covers?
The Petersen Automotive Museum in Los Angeles needed to know, and Covercraft and Kimberly-Clark had the answers. 

By Matt Stone 

Photography by Evan Klein


Petersen Automotive Museum Collection Manager Tom Kenney has an enviable job.  He spends his days surrounded by hundreds of fabulous classic cars.  He gets to fettle and fiddle with them.  He drives them, and takes them to the world’s most significant car shows and concours, representing the Museum.  But with all the car geek joy comes a bucket full of challenges.  How to store and protect them?  The constant battle with dead batteries, spoiled fuel, leaking transmissions, and flat tires.  Managing vehicle storage is a never-ending job.  While the museum does have some enclosed basement space, some vehicles are stored outdoors in covered parking areas, and Kenney and the museum’s curatorial staff are constantly moving cars about the property, in and out of exhibits, and to and from shows, photo shoots, and to suit all sorts of other needs. 

          You might think that cars stored in an enclosed environment, or beneath a covered parking structure, wouldn’t require much more than a dust sheet, big piece of flannel, or maybe just a huge piece of clear plastic to keep them nice and shiny, right?

          So wrong.

According to Kenney: “In our outer perimeter storage areas, where the environment is less than pristine, we use covers to keep dust, greasy air, and particulate matter (from exhausts and general environmental fallout) from settling on the finishes. In the past, we’ve relied on the softness of a typical flannel cover, but found that flannel covers allow very fine dust particles to pass through the cover and on to the car. After several weeks, the car gets dirty under the cover, so when you remove it, you’re actually pulling a very fine, abrasive layer of dust across the car. Some of our cars sit for months, so the accumulated dirt becomes a serious issue.  Also, it’s not just the paint that gets soiled, but the chrome and other plated parts begin to “bloom” because of the contaminants in the environment.

We also use car covers at car shows/concours, as more show organizers are requesting that participating vehicles be placed on the show field the day before the show. Again, contaminants from the air, trees, birds, etc., can affect our car, and overnight moisture from the ground causes other issues with the car’s cosmetics. A good cover minimizes the risk of damage.”

          Some of the museum’s cars already had covers, of varying age, quality, condition, and protective effectiveness.  Not good enough, so the Petersen hooked up with Covercraft, reputedly the world’s largest purveyor of custom fit car covers.  Given Kenney’s summary of the museum’s needs outlined above, the museum and Covercraft chose a Kimberly-Clark synthetic fabric named DUSTOP.  DUSTOP’s 4-layer non-woven construction is specifically designed to assure any car it covers will be as clean when it is uncovered as it was when rotated into storage; it was developed to afford at least double the dust and dirt protection of single layer flannel or cotton covers.   DUSTOP’s outer layer is tough, yet still relatively soft, and underneath it are breathable layers of material designed to keep out dust, dirt, and airborne chemical fallout.  Underneath all this is a super soft fabric, that is like the softest flannel pillowcase you’ve ever rested your head on, to nuzzle and protect the car’s paint and plated surfaces.  DUSTOP’s four layers combine to create a bit of a cush, helping resist minor dings and dents as museum staff and equipment circulates around the covered cars. 

          You might think this multi-layer protection is a dose of overkill, but not so. Take, for example, the Petersen’s one-off Jonckheere-bodied 1925 Rolls-Royce Phantom I Aerodynamic Coupe.  The car is positively huge, and painted all black, far and away the most difficult color to care for and keep pristine.  And this massive Roller just drips with chrome and other plated metals, also a challenge to keep perfect under the conditions Kenney mentions above.  This famous “round door Rolls” is a legitimate player for best of show in any show in which it’s entered, and bloomed or spidered chrome or plated surfaces would kill its chances, instantly.

The Petersen’s new covers are spiffy too, silkscreened with a variety of sponsor logos, and the year, make and model of each car so the underlying machine can easily be identified by museum staff down in the warehouse, and so the covers don’t get mixed up from car to car.  Covercraft has tens of thousands of cover patterns already in house, but given that so many of the Petersen’s cars are specialized one offs or customs, it took a crew of Covercraft technicians several days to measure and template the museum’s inventory. 

          The project has so far involved the custom construction of 135 covers, and in as much as Covercraft and Kimberly-Clark wanted to take a sponsorship role with the Museum, the companies donated the entire deal at no cost.  Are they working?  According to Kenney, yes: “We’ve been using the new Covercraft covers for a few months now and have noticed that the covered cars are remaining much cleaner and our plating is maintaining its finish.”  “Working with the Petersen Automotive Museum has been a great experience,” says Jay Baxter, Business Development Manager for Kimberly-Clark Professional Protective Fabrics. “We’re proud that our DUSTOP fabric was chosen to protect these classic cars and the automotive passion they represent. We want visitors to the museum to know they too can get the same level of protection for their vehicles, new or old.”

Keeping a car covered when its outside is just as important, and sometimes even more critical.  An equal goal in keeping a car clean when its parked outside is keeping it safe from the sun and corrosive fallout, from birds, acid rain, surplus fuel dumped from aircraft, tree sap and the like.  The answer is relatively simple: When your car’s outside and going to be parked for more than a few minutes, cover it up (as long as its clean).  Especially if it sits outside all day while you’re at work.  The sun’s UV rays begin eating your car’s paint, and are drying out and aging rubber trim, tires, and upholstery the minute the car isn’t in your garage or under a cover, no matter how much wax or trim/leather/vinyl protectant you apply.  DUSTOP is designed primarily for indoor cover usage, but Kimberly-Clark has developed its EVOLUTION fabric for overall use, and water resistant NOAH is calibrated for outdoor protection and particularly long term storage. 

          Whatever you do, don’t use tightly wrapped clear plastic sheeting or a tarp.  These materials don’t breathe, but will trap moisture underneath and can ruin your paint in a heartbeat.  You can’t drive your car around under a cover, but keeping it waxed, detailed, and under a quality cover when parked will go a long way toward it looking fresh for years to come.

The Petersen Automotive Museum:  www.petersen.org
Covercraft: www.covercraft.com
Kimberly-Clark vehicle cover fabric information: www.block-it.com

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Tuesday, August 18, 2009

How to Buy and Use a Car Cover


By Glen Wilkinson
Photography by Glen Wilkinson, Kimberly-Clark

Car covers can be a misunderstood lot. There are those car enthusiast swho spend thousands on creating their dream car, devote countless hours researching and learning about their beloved autos, and then spendless than five minutes picking out the very product that can be most vital to its protection. We see it all the time: a pristine car trapped underneath a "shower cap" that a painter wouldn't use to cover a floor. When asked why one would even think of using such an unworthy roll of cloth over their car, the answer is invariably, "Eh, a car cover is a car cover, right?" Wrong.

Technology and chemistry have caught up with the car cover, making today's covers marvels of protection. The key is not so much choosing one particular brand over another, but taking the time to consider exactly what it is you want from a car cover. That may sound strange, considering the "a cover is a cover" mentality, but modern covers offer a variety of features and options tailored to the needs of you and your car. To investigate this, we spoke with Bruce Williamson, Director of Sales & Marketing, Nonwoven Fabrics, Kimberly-Clark Corporation, makers of BLOCK-IT(R) car cover fabrics, to learn about what car owners need to keep in mind when searching for the perfect cover.

CLICK HERE FOR THE ENTIRE ARTICLE


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