Covercraft to Host Celebrity Guests at 2012 SEMA Show

PRESS RELEASE

COVERCRAFT HOSTS CELEBRITY GUESTS CHRIS DUKE AND OLIVIA KORTE OF MOTORZ WEDNESDAY, OCT. 31, 1:00 P.M. TO 3:00 P.M., SEMA BOOTH 23343, CENTER HALL

 

                                                                     

San Diego, Calif. – Sept. 14, 2012 – Make plans now to visit the Covercraft booth (23343) when celebrity guests Chris Duke, executive producer and host of Motorz, will join the Covercraft team along with Olivia Korte, Motorz Girl and spokesmodel. Duke and Korte will be on hand to sign Motorz posters and help answer questions related to the use and benefits of Covercraft products as featured on Motorz. (http://www.motorz.tv)

 

“It’s a wonderful opportunity for us to have Chris and Olivia join us at the booth this year,” stated Rick Messmore, director of marketing, Covercraft. “Working with Motorz has been a great experience for us at Covercraft. Chris has a unique and approachable style, and he conveys the Covercraft message in a way that is understandable and engaging.”

 

Chris Duke, host and executive producer of Motorz, and official Craftsman® automotive tool spokesperson for Sears catalogs, is a 13-year automotive industry veteran and true enthusiast with more than 25 years of hands-on experience modifying and customizing vehicles. (http://www.motorz.tv/bio). Olivia Korte, model and performing artist, joined Motorz as Motorz Girl and spokesmodel in 2011 (http://www.motorzgirl.com).

 

While at the Covercraft booth, check out some exciting new products including two new products that are part of the Covercraft Covers for Causes program. Products include the pink, silk-screened, protective vehicle cover made of NOAH® barrier fabric manufactured in the U.S.A. by Kimberly-Clark®. This breathable cover features the Covers for Causes logo, and stops water yet allows any trapped moisture to evaporate. Also check out the pink Covers for Causes UVS100™ Heat Shield for the windshield, a custom-patterned folding heat shield with reflective fabric on the exterior side, soft felt on the interior side, and a foam core center. For more information, visit http://www.covercraft.com/pinkribbon/.  

 

About Motorz

Motorz, established in 2008 and produced by Duke Networks, is a popular automotive improvement series produced in a home garage environment showing viewers how to properly maintain a vehicle and install aftermarket accessories with step-by-step instructions in an entertaining hands-on format. Now completing its fifth season, Motorz reaches nearly 80 million television households in the U.S. via cable and satellite television channels, and millions more via Internet distribution, video-on-demand, and mobile access. For more information about Motorz or to watch the show, visit http://www.motorz.tv. For advertising and sponsorship information, visit http://www.motorz.tv/advertising/. LIKE Motorz on Facebook at http://www.facebook.com/motorztv and follow on Twitter @Motorz.

 

About Covercraft

Covercraft was founded in 1965 and is an industry leader in automotive softgoods. In addition to being the world's largest manufacturer of custom vehicle covers they also offer front end covers (bras), dash board covers, floor mats, seat covers, powersports covers, rv covers and cargo management products. The company is located at 100 Enterprise Blvd., Pauls Valley, OK. For more information on all Covercraft products, visit http://www.covercraft.com. LIKE Covercraft on Facebook at http://www.facebook.com/covercraftindustries and follow on Twitter @covercraft1965.

 

 

Covercraft Introduces Covers For Causes

PRESS RELEASE

August, 2012

“Covers for Causes” introduced by Covercraft
It goes without saying that women have a tremendous impact on the automotive industry, purchasing over half of the new cars sold in the U.S. and influencing 80 percent of all family car-buying decisions (forbes.com). Women also play key roles in our automotive industry, with positions in management, design, sales and the aftermarket, along with ownership of repair and parts facilities and dealerships. As our way of acknowledging women in the automotive industry, and indeed everywhere, Covercraft is launching the “Covers for Causes” program in support of Breast Cancer Awareness.  We will contribute a percentage of our profits from the sales of these products to breast cancer research programs.

Marty Lichtmann, President of Covercraft, announced the new program by saying, “Almost everyone I know has been touched by cancer, or knows of someone who has had to battle this horrific disease.  Research has made great strides, but needs much more support in the effort to find a cure.”

The program includes a special pink version of the popular NOAH® car cover fabric made by Kimberly-Clark and a pink version of the UVS100™Windshield Heat Shield.  Both products are custom patterned and feature a silk-screened “Covers for Causes” logo.

For more information contact Covercraft Industries

800-4-COVERS (426-8377)

 sales@covercraft.com / www.covercraft.com/pinkribbon

Covercraft was founded in 1965 and is an industry leader in automotive softgoods.  In addition to being the world’s largest manufacturer of custom vehicle covers they also offer front end covers (bras), dash board covers, floor mats, seat covers, powersports covers and cargo management products.  The company is located at 100 Enterprise Blvd., Pauls Valley, OK

2012 SEMA Show Teaser - Early Information

Believe it or Not!
The 2012 SEMA Show is just 5 months away and booth assignments are starting to occur. Covercraft has just been assigned booth #23343 in the Central Hall.

Click HERE for a map.

We've also set up a Facebook Page dedicated to our booth at the 2012 SEMA Show. Click HERE to go "Like" it.

So, for the next five months be watching for updated information from us. We'll be sure to pass along all the breaking news before, during and after the show.

Summit Racing Super Summit

Covercraft recently attended Summit Racing's Super Summit at their store in McDonough, GA. Summit is always able to bring in the best rods, restoration and race vehicles in the area. They also had a vendor area where consumers can purchase products and get valuable information from aftermarket manufacturers. It's always a great time!

Visit www.summitracing.com for more information about upcoming events!

Covercraft at the 22nd Annual Lordco Auto Parts Tradeshow

 April 2^nd and 3^rd of 2012 the 22^nd Annual Lordco Parts Trade Show was held at the Coliseum in Vancouver, British Columbia.  Jobbers from all over the Province of British Columbia as well as neighboring Provinces were in attendance. 




Lordco invited over 200 of their vendor/suppliers to the event. 
Covercraft Industries Inc. was proud
to be a participant. 





Joe and Linda Hampton are just a couple of satisfied Covercraft customers who have purchased through Lordco and they wanted to stop by and tell us how much they appreciated our fine quality products.






For more information about Lordco and their services, visit www.lordco.com







 

How To List - From Covercraft

Our YouTube Channel features several custom playlists, one of which is our "How To" list featuring installation procedures and tips for our products. This list will be growing quickly so be sure to check it often. Or, if you prefer, embed it into your own website! Enjoy!

Covercraft Powersports to Exhibit at the 30th Annual Americade

Americade’s 2012TourExpo May Be Largest Ever in Event’s 30 Years

2011’s Record Size May Be Surpassed In 2012

Lake George, NY:  Americade’s tradeshow, TourExpo,  grew to a record 245 vendors in 2011, and may set another record in 2012. 

While other events have seen decreases over the past 5 years, Americade is very unusual because it has  grown or maintained its size, resulting in increased interest by customers.

“We look forward to coming back year after year,” said Kelly Appleton, from Gear Up Helmets.  “When our customers ask what's the best rally we go to, we always say Americade and tell them that if we weren't vendors it would be the rally we would attend as riders every year.” 

“While we were delighted last year when TourExpo was the largest in our 30 year history,” said Americade’s Christian Dutcher, “we weren’t surprised.  Growing a rally like ours is in this economy is a rarity,  yet we’re getting more and more calls from vendors saying ‘TourExpo is THE place to be.’”

The growing list of TourExpo vendors, including Covercraft Powersports can be found HERE: 

Americade Week is June 4^th through June 9^th, and TourExpo is open June 5^th through June 9^th.

www.pwr-sports.com

Product Spotlight - UVS100 Ultra-Violet Shield

Over 500 patterns assure a perfect fit!

         
This premium quality, custom patterned folding heat shield has a silver reflective fabric on the outer side, soft felt on the inside. Both fabrics are laminated to a foam core board which acts as an insulator. The silver outside-facing fabric helps reflect damaging UV rays that not only heat the inside of your vehicle but also can damage the interior.

Triple laminate construction

Outside silver reflective surface – Soft felt surface inside

Foam core center – Acts as insulator

Accordion fold – Easy use & storage

Easy to use – Fold down sun visors to hold in place

90 Day Warranty

UVS100™ Heat Shield Lookup

40th Annual Competition Specialties Mega Show

Competition Specialties, Inc. is the West's largest wholesale distributor specializing in high performance parts and off-road accessories. The cornerstone of CSI's business is aggressive pricing and unmatched service. Unlike other distributors, CSI strives to support the two-step distribution system by NOT selling mail order and NOT owning retail stores. CSI does NOT compete with their wholesale customers.

The 40^th annual Competition Specialties Mega Show was held at their warehouse in Auburn, WA on February 25^th and 26^th.  Jobber attendance was very good and there were lots of prizes and cash money given away.  Covercraft participated with a 10x10 booth displaying not only their full line of Crafted2Fit custom car covers and SeatSavers but also the their newest item, the SeatHeater.

For more information on Competition Specialties, visit their website at http://www.compspecialties.com/

Product Spotlight - Custom PocketPods®

Handy Storage for Vehicle Odds and Ends...


Vehicle owners are always looking for additional storage areas inside their vehicle. PocketPods® offer a simple and effective solution, providing a place to store lightweieght cleaning supplies, maps, manuals, first aid kits, etc...organized and out of the way.
Molded storage pockets with flaps are shaped an contoured, patterned to fit many popular vehicles. A universal-size unit is also available that mounts on the backside of any bucket seat with headrest (built-in or adjustable).

Latex-backed carpet is heat-formed based on pattern-specific design molds and mounted to a rigid HDPE or vacuum-formed ABS backing. Depending on the application and space available for mounting, the PocketPods® design can include one, two or three storage pockets. If trunk-mounted, the design always allows easy access to the inside trunk safety release handle.

Covercraft's Custom PocketPods® are an easy way to add storage space to your vehicle. American Muscle recently produced a great product video focusing on the PocketPods® for Mustangs. View it below.

Custom Car Cover Contest Winners

This week was about winners. Contest winners, that is. We were thrilled to provide custom covers to two people who entered contests from the Bobby Likis Car Clinic Radio Show and Motorz TV. Here's the scoop.

BOBBY LIKIS CAR CLINIC
Bobby Likis Car Clinic is the Consumer Connection to the Automotive Lifestyle on Commercial Car-Talk / Automotive-Talk Radio.
Learn more about Bobby and what he does HERE.

Bobby's show is running the "Get Your Gas 'n' Gear" Sweepstakes and listener Michael Sullivan was announced as the winner of a Custom Car Cover made from Block-It Fabric by Kimberly-Clark. We'll let Bobby and Michael tell the story.


Click here to listen and see Michael's story.

MOTORZ TV
Chris Duke hosts a series showing you how to maintain your vehicle and install accessories step-by-step in layman’s terms, in a typical garage setting, using common tools. Olivia Korte joined the show during the 5th season as the "Motorz Girl".


Part of the Covercraft sponsorship of Motorz TV involves the RIDEZ segment of the program. Viewers can submit photos of their vehicle for inclusion on the show. Once a month, the Motorz crew selects a winner who will then be awarded a Custom Motorz TV Car Cover from Covercraft. You can learn more about the RIDEZ contest here.

On January 2nd, Jason Palmer was announced as the first winner of the Motorz TV Car Cover.
Read the announcement.

After recieving his new cover, Jason sent in a photo of the cover on his ride.

Be sure to tune in to both shows for up-to-date automotive information and relevant tips and "how to's". Both Bobby Likis and Chris Duke have large social followings on Facebook, Twitter and YouTube so be sure to find them there as well.

Bobby Likis Car Clinic Links: Facebook - Twitter - YouTube

Motorz TV Links: Facebook - Twitter - YouTube

BREAKING NEWS - 2012 Hot Rod Magazine Power Tour to Visit Covercraft Industries

Pauls Valley, OK, December 16, 2011 - Covercraft Industries will be the lunch stop for the 2012 Hot Rod Magazine Power Tour leg from Stillwater, OK to Arlington, TX in June, 2012. 
Marty Lichtmann, Covercraft’s President commented, “Our team, and the people of Pauls Valley enjoyed the 2004 visit by the Power Tour participants, we’re looking forward to extending our hospitality and an opportunity to tour our plant once again.” 


In 2004 over 1600 people made the stop and enjoyed some Midwest hospitality. 

Here's a look at Day One of the 2011 Power Tour

Stay tuned for future updates!

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