Product Spotlight - The Roadie® by Ruff Rider®

The development of the Roadie® by Ruff Rider® was first conceived by Carl Goldberg while he was traveling down a winding mountain road and encountered a car driving up the mountain was traveling on the wrong side of the road. When Carl slammed on his brakes to avoid a collision, his 100 pound chocolate lab was ejected from the seat and thrown into the windshield. The windshield shattered, but fortunately the dog was not injured. After this frightening incident, a trip to the veterinarian, and a new windshield, Goldberg realized the threat that an unrestrained dog presents in a moving vehicle, and he decided to do something about it. Not only was his dog's life in danger, but the thought that his daughter could have been severely injured by the dog was too much to bear.He went to his local pet store to see what was available, but found only inferior products that were too flimsy and did not fit properly. With an inspiration to make vehicles a safer place for dogs and the people riding with them, Goldberg consulted a veterinary orthopedic surgeon and design engineer, and produced a canine vehicle restraint harness that does also not choke. Later, the design received two U.S. Patents with multiple claims noted.

Ruff Rider first opened its doors as Pet Safe Products Inc in 1996. In January 1999 Goldberg renamed the company Ruff Rider Products L.L.C. because the catchy name "Ruff Rider" was much more cohesive in the minds of consumers. Later that year, Ruff Rider's Roadie was awarded "Top Choice" and "Product of the Year" by Your Dog Magazine of Tufts University School of Veterinary Medicine.


Independently tested at Commercial Test Labs in Denver the wide webbing used for the MED, LG and XLG models has a breaking strength in excess of 6,000 pounds (S.A.E. standards for human seat belt webbing is 5,000 pounds). And the new design was crash tested at AZT Automotive, GmbH in Munich, Germany using their unique crash test dog. Roadie restraints  accommodate dogs from 6 to 150 pounds.


In 2010 Roadie® became part of Covercraft Industries, Inc., the world’s largest manufacturer of custom patterned vehicle covers and a variety of other automotive soft goods.



Today, the Roadie® is more popular than ever and is exhibited at canine and pet shows around the country. Ease of installation is a great attribute, along with its strength and durability. Roadie® has an active presence on social networks and consistently receives positive reviews from pet industry leaders, as well as remarks on the product's Facebook page and Twitter account.

The Roadie® is also featured in several videos on the RuffRiderTV YouTube Page. 


For more information, visit www.ruffrider.com.

Canine Covers and Ruff Rider Start Pet Show Season

Canine Covers and Ruff Rider will start the 2012 Pet Show Season in San Jose, California at the Bay Area Pet Expo on February 4th. 

The one-day event features over 200 exhibitors and a wide range of activities including: obedience demos, adoptions, costume and talent contests, guest speakers and entertainment, and of course, pets! 




The activities will be held indoors at the Santa Clara County Fairgrounds and admission is free.
Click HERE to download a flyer.
Click HERE for directions.
Click HERE for volunteer opportunities.

Canine Covers and Ruff Rider will be exhibiting in booth #905 at the Bay Area Expo this year. For more information and updates from the show, be sure to follow Canine Covers and Ruff Rider on Facebook and Twitter!

Canine Covers - FACEBOOK and TWITTER

Ruff Rider Roadie - FACEBOOK and TWITTER

2011 SEMA Show Recap - Inside the Covercraft Booth

Well, it has taken us a while to get back in the swing of things since the 2011 SEMA Show ended, but now we're ready to review a little of what we experienced this year in Las Vegas.
The show was as big as ever and the traffic appeared to be up from previous years. We enjoyed seeing so many old friends and meeting new ones.
We've had our booth in Central Hall for many years now but this year we moved up towards the Ford end of the hall. The location was awesome!
Great traffic all around us and our Exhibitor neighbors were first class.
Upon opening of the show, we took the opportunity to announce our Sponsorship of Motorz TV. Chris Duke and his crew made an appearance in the booth, shook hands, visited briefly and then shot video for the upcoming Motorz SEMA episode. We enjoyed catching up with them, showing off our signage announcing the deal, and then telling them about the products we had on display.







Our booth location wasn't the only change we had this year, we also changed our booth configuration. We brought in a couple of vehicles to show off our products and the response was extremely positive.


Our Jeep was outfitted with a custom LeBra brand mask, custom SeatSaver seat protectors in the front  and rear, a custom DashMat, Premium Floormats, Pocket Pods and a Spare Tire Cover. We also had a beautiful Mustang GT that showcased a Colgan Custom bra and mirror covers made from the Carbon Fiber vinyl fabric. A custom DashMat, UVS100 sunshield, and SeatGloves were in the front, while a custom Canine Cover was installed in the back seat. A custom Pocket Pod was installed in the trunk, and of course, a custom Form-Fit Cover that included the iconic Mustang logo that is available through our Ford Official Licensed
Product program. 

Both vehicles also included the Roadie by Ruff Rider; a canine vehicle restraint. The Roadie is designed to be the best canine vehicle restraint system, not just a dog harness. Everybody loves dogs, and our model dogs were frequently the subject of attendees' photographs!

We took the opportunity to have some media in the booth for product information interviews as well. Here are a couple of videos from our friends over at PowerTV.

PowerTV Interview Part 1


PowerTV Interview Part 2


Finally, we introduced our newest product...the

SuperZoo 2011 - The Pet Industry's Hot Spot

Produced by the World Pet Association, SuperZoo is a non-profit event, with proceeds invested back into the industry in the form of legislative advocacy, consumer marketing campaigns promoting responsible growth and development of the companion pet, product and services industry, and programs that advance the knowledge of those currently employed in or entering the pet retail industry. Click here for more...

Held at the Mandalay Bay Convention Center in Las Vegas, SuperZoo is THE SPOT for all Pet Retailers and Pet Groomers.
The 2011 show dates are September 13th -15th.
This year, Canine Covers and Ruff Rider will occupy booth number 1913. This video segment from Welcome Home TV will give you an idea of what Canine Covers will have on display.




Ruff Rider will feature the popular Roadie as seen in this video.



SuperZoo has many great information sources available. Follow SuperZoo on their Blog, Facebook Page, Twitter and YouTube.