Product Spotlight - The Roadie® by Ruff Rider®

The development of the Roadie® by Ruff Rider® was first conceived by Carl Goldberg while he was traveling down a winding mountain road and encountered a car driving up the mountain was traveling on the wrong side of the road. When Carl slammed on his brakes to avoid a collision, his 100 pound chocolate lab was ejected from the seat and thrown into the windshield. The windshield shattered, but fortunately the dog was not injured. After this frightening incident, a trip to the veterinarian, and a new windshield, Goldberg realized the threat that an unrestrained dog presents in a moving vehicle, and he decided to do something about it. Not only was his dog's life in danger, but the thought that his daughter could have been severely injured by the dog was too much to bear.He went to his local pet store to see what was available, but found only inferior products that were too flimsy and did not fit properly. With an inspiration to make vehicles a safer place for dogs and the people riding with them, Goldberg consulted a veterinary orthopedic surgeon and design engineer, and produced a canine vehicle restraint harness that does also not choke. Later, the design received two U.S. Patents with multiple claims noted.

Ruff Rider first opened its doors as Pet Safe Products Inc in 1996. In January 1999 Goldberg renamed the company Ruff Rider Products L.L.C. because the catchy name "Ruff Rider" was much more cohesive in the minds of consumers. Later that year, Ruff Rider's Roadie was awarded "Top Choice" and "Product of the Year" by Your Dog Magazine of Tufts University School of Veterinary Medicine.


Independently tested at Commercial Test Labs in Denver the wide webbing used for the MED, LG and XLG models has a breaking strength in excess of 6,000 pounds (S.A.E. standards for human seat belt webbing is 5,000 pounds). And the new design was crash tested at AZT Automotive, GmbH in Munich, Germany using their unique crash test dog. Roadie restraints  accommodate dogs from 6 to 150 pounds.


In 2010 Roadie® became part of Covercraft Industries, Inc., the world’s largest manufacturer of custom patterned vehicle covers and a variety of other automotive soft goods.



Today, the Roadie® is more popular than ever and is exhibited at canine and pet shows around the country. Ease of installation is a great attribute, along with its strength and durability. Roadie® has an active presence on social networks and consistently receives positive reviews from pet industry leaders, as well as remarks on the product's Facebook page and Twitter account.

The Roadie® is also featured in several videos on the RuffRiderTV YouTube Page. 


For more information, visit www.ruffrider.com.

Canine Covers and Ruff Rider Start Pet Show Season

Canine Covers and Ruff Rider will start the 2012 Pet Show Season in San Jose, California at the Bay Area Pet Expo on February 4th. 

The one-day event features over 200 exhibitors and a wide range of activities including: obedience demos, adoptions, costume and talent contests, guest speakers and entertainment, and of course, pets! 




The activities will be held indoors at the Santa Clara County Fairgrounds and admission is free.
Click HERE to download a flyer.
Click HERE for directions.
Click HERE for volunteer opportunities.

Canine Covers and Ruff Rider will be exhibiting in booth #905 at the Bay Area Expo this year. For more information and updates from the show, be sure to follow Canine Covers and Ruff Rider on Facebook and Twitter!

Canine Covers - FACEBOOK and TWITTER

Ruff Rider Roadie - FACEBOOK and TWITTER

2011 SEMA Show Teaser Part 3 - Show Coverage

There is never a lack of media coverage at the SEMA show. All Automotive publications have people there covering the spectacle and the halls are filled with independent bloggers, journalists, media personalities and photographers. Throughout the months following the show, many online broadcasts and special SEMA television episodes will air with comprehensive interviews and product information. This show does not just occur during the first week of November, it is a year-long festival of all things automotive.



Online resources are plentiful as well and SEMA provides people with opportunities to connect and learn on the most active Social sites.

Facebook - www.facebook.com/semashow
Here you can connect with other SEMA attendees and members, view show photos, learn about exhibitors and much more.

Twitter - www.twitter.com/semashow
Follow along as up-to-the-minute information is released such as seminar times, celebrity appearances and new product updates.

YouTube - www.youtube.com/SEMAchannel
View exclusive video including interviews, testimonials and new product reviews.

 And of course the SEMA Show website:
www.semashow.com


Or the SEMA organization website:
www.sema.org



You can follow Covercraft at this year's SEMA show on all of our Social Media sites as well.

Facebook
www.facebook.com/covercraftindustries
www.facebook.com/dashmat
www.facebook.com/colgancustom
We even have a Facebook page just for the booth at this year's show HERE!

Twitter
www.twitter.com/covercraft1965
www.twitter.com/dashmat
www.twitter.com/colgancustom

UStream
www.ustream.tv/covercraft

YouTube
www.youtube.com/covercraft1965

New waterproof fabric for SeatSaver®WT

New Canine Cover Website

Covercraft would like to introduce you to the all new Canine Covers website.

We've added some great new content to the site including links to the Canine Covers Facebook Page and Twitter Page.

When it comes to your dog and vehicle travel, Canine Covers provide the most comfortable way for your dog to ride in style while protecting vehicle seating surfaces, floor, seatback and cargo areas from pet hair, scuffing and “accidents”. Dog experts agree that that your dog's comfort is the key to a successful trip.

Canine Covers are the ultimate dog seat and interior area protectors for people who travel with dogs and want to maintain the interior appearance of their car, pickup or SUV.

The first Canine Cover Dog Seat Protector was developed in 1998 and the product line now includes your choice of custom, semi-custom and universal-type seat protectors, custom cargo area covers and door shields. We also offer plush easy-to-clean dog beds for home use or travel.
All of our seat covers provide excellent vehicle interior protection and are easy to use...but most importantly they will provide comfort for your traveling pet!

So have a look at it now! CLICK HERE!