Well, it has taken us a while to get back in the swing of things since the 2011 SEMA Show ended, but now we're ready to review a little of what we experienced this year in Las Vegas.
The show was as big as ever and the traffic appeared to be up from previous years. We enjoyed seeing so many old friends and meeting new ones.
We've had our booth in Central Hall for many years now but this year we moved up towards the Ford end of the hall. The location was awesome!
Great traffic all around us and our Exhibitor neighbors were first class.
Upon opening of the show, we took the opportunity to announce our Sponsorship of Motorz TV. Chris Duke and his crew made an appearance in the booth, shook hands, visited briefly and then shot video for the upcoming Motorz SEMA episode. We enjoyed catching up with them, showing off our signage announcing the deal, and then telling them about the products we had on display.
Our booth location wasn't the only change we had this year, we also changed our booth configuration. We brought in a couple of vehicles to show off our products and the response was extremely positive.
Our Jeep was outfitted with a custom LeBra brand mask, custom SeatSaver seat protectors in the front and rear, a custom DashMat, Premium Floormats, Pocket Pods and a Spare Tire Cover. 
We also had a beautiful Mustang GT that showcased a Colgan Custom bra and mirror covers made from the Carbon Fiber vinyl fabric. A custom DashMat, UVS100 sunshield, and SeatGloves were in the front, while a custom Canine Cover was installed in the back seat. A custom Pocket Pod was installed in the trunk, and of course, a custom Form-Fit Cover that included the iconic Mustang logo that is available through our Ford Official Licensed
Product program.
Both vehicles also included the Roadie by Ruff Rider; a canine vehicle restraint. The Roadie is designed to be the best canine vehicle restraint system, not just a dog harness. Everybody loves dogs, and our model dogs were frequently the subject of attendees' photographs!
We took the opportunity to have some media in the booth for product information interviews as well. Here are a couple of videos from our friends over at PowerTV.
PowerTV Interview Part 1
PowerTV Interview Part 2
Finally, we introduced our newest product...the
It goes without saying that there is action all over the SEMA Show. We don't get to look around much during the week, but when we do...
We have to show off some of our products that were seen away from our booth. Our friends at Nitto Tire were having a unique promotion in their booth and we were lucky enough to be involved in the "mystery" of the promotion. 
