Established in 1964, NTEA, the Association for the Work Truck Industry, represents nearly 1,600 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to the Association. NTEA provides in-depth technical information, education, and member programs and services, and produces The Work Truck Show. The Association maintains its administrative headquarters in suburban Detroit and a government relations office in Washington, DC.
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The Work Truck Show, held in conjunction with the annual NTEA Convention, is the must-attend industry event featuring the newest products, dozens of intensive training programs and technical engineering support from hundreds of exhibitors.
This year, The Work Truck Show will be located at the Indiana Convention Center in Indianapolis on March 6th through March 8th. The show floor showcases approximately 500,000 sq. ft. of Class 1–8 vocational trucks and equipment, featuring dozens of product launches:
- Truck Chassis
- Truck Bodies and Equipment
- Snow and Ice Control Equipment
- Cranes and Aerial Devices
- Liftgates and Material Handling Equipment
- New Product Spotlight
The Green Truck Summit 
Held in conjunction with The Work Truck Show and produced in partnership with CALSTART, this day-and-a-half intensive program offers valuable insight into real-world deployment and application of green technologies and how
they impact commercial trucks:
- Technology deployment
- Fuel utilization
- Fleet and vehicle integration
- Cost justification
In the next few weeks leading up to the start of The Work Truck Show, we'll be telling you a little more about past years' shows and showing you what we'll have at this year's show. Also be sure to Like our WorkTruckProducts Facebook Page to keep up with this year's show while it is going on.
For more information on Covercraft's Work Truck Products, go to www.worktruckproducts.com
Handy Storage for Vehicle Odds and Ends...
Vehicle owners are always looking for additional storage areas inside their vehicle. PocketPods® offer a simple and effective solution, providing a place to store lightweieght cleaning supplies, maps, manuals, first aid kits, etc...organized and out of the way.
Molded storage pockets with flaps are shaped an contoured, patterned to fit many popular vehicles. A universal-size unit is also available that mounts on the backside of any bucket seat with headrest (built-in or adjustable).
Latex-backed carpet is heat-formed based on pattern-specific design molds and mounted to a rigid HDPE or vacuum-formed ABS backing. Depending on the application and space available for mounting, the PocketPods® design can include one, two or three storage pockets. If trunk-mounted, the design always allows easy access to the inside trunk safety release handle.
Covercraft's Custom PocketPods® are an easy way to add storage space to your vehicle. American Muscle recently produced a great product video focusing on the PocketPods® for Mustangs. View it below.
The development of the Roadie® by Ruff Rider® was first conceived by Carl Goldberg while he was traveling down a winding mountain road and encountered a car driving up the mountain was traveling on the wrong side of the road. When Carl slammed on his brakes to avoid a collision, his 100 pound chocolate lab was ejected from the seat and thrown into the windshield. The windshield shattered, but fortunately the dog was not injured. After this frightening incident, a trip to the veterinarian, and a new windshield, Goldberg realized the threat that an unrestrained dog presents in a moving vehicle, and he decided to do something about it. Not only was his dog's life in danger, but the thought that his daughter could have been severely injured by the dog was too much to bear.He went to his local pet store to see what was available, but found only inferior products that were too flimsy and did not fit properly. With an inspiration to make vehicles a safer place for dogs and the people riding with them, Goldberg consulted a veterinary orthopedic surgeon and design engineer, and produced a canine vehicle restraint harness that does also not choke. Later, the design received two U.S. Patents with multiple claims noted.
Ruff Rider first opened its doors as Pet Safe Products Inc in 1996. In January 1999 Goldberg renamed the company Ruff Rider Products L.L.C. because the catchy name "Ruff Rider" was much more cohesive in the minds of consumers. Later that year, Ruff Rider's Roadie was awarded "Top Choice" and "Product of the Year" by Your Dog Magazine of Tufts University School of Veterinary Medicine.
Independently tested at Commercial Test Labs in Denver the wide webbing used for the MED, LG and XLG models has a breaking strength in excess of 6,000 pounds (S.A.E. standards for human seat belt webbing is 5,000 pounds). And the new design was crash tested at AZT Automotive, GmbH in Munich, Germany using their unique crash test dog. Roadie restraints accommodate dogs from 6 to 150 pounds.
In 2010 Roadie® became part of Covercraft Industries, Inc., the world’s largest manufacturer of custom patterned vehicle covers and a variety of other automotive soft goods.
Today, the Roadie® is more popular than ever and is exhibited at canine and pet shows around the country. Ease of installation is a great attribute, along with its strength and durability. Roadie® has an active presence on social networks and consistently receives positive reviews from pet industry leaders, as well as remarks on the product's Facebook page and Twitter account.
The Roadie® is also featured in several videos on the RuffRiderTV YouTube Page.
For more information, visit www.ruffrider.com.
The Work Truck Show, held in conjunction with the annual NTEA Convention, is the must-attend industry event featuring the newest products, dozens of intensive training programs and technical engineering support from hundreds of exhibitors. 
