Tuesday, September 18, 2012
Friday, September 14, 2012
Covercraft to Host Celebrity Guests at 2012 SEMA Show
COVERCRAFT HOSTS CELEBRITY GUESTS CHRIS DUKE AND OLIVIA
KORTE OF MOTORZ WEDNESDAY, OCT. 31, 1:00 P.M. TO 3:00 P.M., SEMA BOOTH 23343, CENTER
HALL
San Diego,
Calif. – Sept. 14, 2012 – Make plans now to visit the
Covercraft booth (23343) when celebrity guests Chris Duke, executive producer
and host of Motorz, will join the Covercraft team along with Olivia Korte, Motorz
Girl and spokesmodel. Duke and Korte will be on hand to sign Motorz posters and
help answer questions related to the use and benefits of Covercraft products as
featured on Motorz. (http://www.motorz.tv)
“It’s a wonderful opportunity for us to
have Chris and Olivia join us at the booth this year,” stated Rick Messmore,
director of marketing, Covercraft. “Working with
Motorz has been a great experience for us at Covercraft. Chris has a unique and
approachable style, and he conveys the Covercraft message in a way that is
understandable and engaging.”
Chris Duke, host and executive producer of
Motorz, and official Craftsman® automotive tool spokesperson for Sears
catalogs, is a 13-year automotive industry veteran and true enthusiast with
more than 25 years of hands-on experience modifying and customizing vehicles. (http://www.motorz.tv/bio). Olivia Korte, model
and performing artist, joined Motorz as Motorz Girl and spokesmodel in 2011 (http://www.motorzgirl.com).
While at the Covercraft booth, check out
some exciting new products including two new products that are part of the Covercraft
Covers for Causes program. Products include the pink, silk-screened, protective
vehicle cover made of NOAH® barrier fabric manufactured in the U.S.A. by Kimberly-Clark®. This breathable cover features the Covers for Causes logo, and
stops water yet allows any trapped moisture to
evaporate. Also check out the pink
Covers for Causes UVS100™ Heat Shield for the windshield, a custom-patterned folding heat shield with
reflective fabric on the exterior side, soft felt on the interior side, and a foam
core center. For more information, visit http://www.covercraft.com/pinkribbon/.
About Motorz
Motorz,
established in 2008 and produced by Duke Networks, is
a popular automotive improvement series produced in a home garage environment
showing viewers how to properly maintain a vehicle and install aftermarket
accessories with step-by-step instructions in an entertaining hands-on format.
Now completing its fifth season, Motorz reaches nearly 80 million television
households in the U.S. via cable and satellite television channels, and
millions more via Internet distribution, video-on-demand, and mobile access.
For more information about Motorz or to watch the show, visit http://www.motorz.tv.
For advertising and sponsorship information, visit http://www.motorz.tv/advertising/.
LIKE Motorz on Facebook at http://www.facebook.com/motorztv
and follow on Twitter @Motorz.
About Covercraft
Covercraft was founded in 1965 and is an industry leader in automotive softgoods. In addition to being the world's largest manufacturer of custom vehicle covers they also offer front end covers (bras), dash board covers, floor mats, seat covers, powersports covers, rv covers and cargo management products. The company is located at 100 Enterprise Blvd., Pauls Valley, OK. For more information on all Covercraft products, visit http://www.covercraft.com. LIKE Covercraft on Facebook at http://www.facebook.com/covercraftindustries and follow on Twitter @covercraft1965.
Tuesday, August 21, 2012
Covercraft Introduces Covers For Causes
PRESS RELEASE
August, 2012
“Covers for Causes”
introduced by Covercraft
It goes without saying that women have a tremendous impact
on the automotive industry, purchasing over half of the new cars sold in the U.S.
and influencing 80 percent of all family car-buying decisions (forbes.com). Women also play key roles in our automotive industry, with
positions in management, design, sales and the aftermarket, along with
ownership of repair and parts facilities and dealerships. As our way of acknowledging women in the automotive industry,
and indeed everywhere, Covercraft is launching the “Covers for Causes” program
in support of Breast Cancer Awareness.
We will contribute a percentage of our profits from the sales of these
products to breast cancer research programs.
Marty Lichtmann, President of Covercraft, announced the new
program by saying, “Almost everyone I know has been touched by cancer, or knows
of someone who has had to battle this horrific disease. Research has made great strides, but needs
much more support in the effort to find a cure.”
The program includes a special pink version of the popular
NOAH® car cover fabric made by Kimberly-Clark and a pink version of the UVS100™Windshield Heat Shield. Both products
are custom patterned and feature a silk-screened “Covers for Causes” logo.
For more information contact Covercraft Industries
800-4-COVERS (426-8377)
Covercraft was founded in 1965 and is an industry leader in
automotive softgoods. In addition to
being the world’s largest manufacturer of custom vehicle covers they also offer
front end covers (bras), dash board covers, floor mats, seat covers,
powersports covers and cargo management products. The company is located at 100 Enterprise
Blvd., Pauls Valley, OK
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